Media Release: June 8, 2017

SLEEPING GIANT BREWING COMPANY UNVEILS GRASSROOTS LAGER WITH PROCEEDS BENEFITING THE STAAL FAMILY FOUNDATION

THUNDER BAY, ON – JUNE 8, 2017 — The Staal Foundation Open presented by Tbaytel is serving up a new unique partnership in Thunder Bay. Today, alongside the Staal brothers and tournament representatives, Sleeping Giant Brewing Company unveiled Grass Roots lager in Thunder Bay, Ontario. The new beer is not only the official brew of the Staal Foundation Open presented by Tbaytel, but will also spark a challenge in the local restaurant and entertainment scene to raise much needed funds.

 “The Staal Family Foundation has done so many good things in the community of Thunder Bay and Sleeping Giant Brewing Company is excited to partner with the Staal Foundation Open on this great initiative. Our company prides itself on supporting local, grassroots initiatives that make Thunder Bay a better place to live,” says Matt Pearson, Co-owner and General Manager of Sleeping Giant Brewing Company.  “Our local distributors are also taking on the challenge to promote this partnership and we will see who will come out on top and raise the most funds. It’s great to know a portion of the proceeds are doing a little bit of good in Thunder Bay and we are certain customers have a thirst for a cause-worthy beer.”

Grass Roots lager was developed specifically for this year’s Staal Foundation Open presented by Tbaytel, with a goal of raising dollars for the Staal Family Foundation. For every beer sold, one dollar will be contributed to the foundation that supports families and children battling cancer in Northwestern Ontario.

“This is a new concept for our family and the tournament. It’s awesome to see a successful local company supporting the Staal Family Foundation and kids and families across Northwestern Ontario. I think the brand of the lager also really speaks to a part of our family history, with the roots we have in Thunder Bay, and also highlights the fact that the Staal Foundation Open started with the work of hard working individuals who are dedicated and committed to Thunder Bay,” says Eric Staal. “This drink should make you feel warm and fuzzy on the inside, because you are supporting a great cause in your community.”

The pre-prohibition lager will now be available at the below participating restaurants and bars and at the Sleeping Giant Brewing Company. “This is one of few lagers Sleeping Giant Brewing Company has ever produced. It’s light and refreshing and is built for the course or lawn; anywhere there’s grass,” says Kyle Mulligan, Co-owner and Head Brewer of Sleeping Giant Brewing Company. “The key to success is creating a tasty beer that gives people the opportunity to make a difference. It makes giving more fun.”

“This new partnership really attests to what the Staal Foundation Open presented by Tbaytel is really all about, community. This event is supported and coordinated by thousands of community members and local businesses. They are behind the success of this world-class golf event in Thunder Bay,” says Scott Smith, Executive Director of the Staal Foundation Open. “The Staal Foundation Open presented by Tbaytel offers many different ways for the community to give back, such as volunteering or simply attending the tournament. We remind the public to drink responsibly.”

The 2017 Staal Foundation Open presented by Tbaytel is being hosted at Whitewater Golf Club from July 10th to July 16th. Over the last three years the star-studded tournament has raised over half a million dollars for regional charities.

Participating Thunder Bay restaurants and bars that will carry Grass Roots Lager:

 

Bight

Boston Pizza

Daytona’s

El Tres

The Foundry

The Keg

Kelsey’s

Madhouse

Montana’s

Moxie’s

The Prospector

The Sovereign Room

Tony & Adams

Valhalla Inn

 

 

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MEDIA CONTACT:

Amanda Bay/ Firedog Communications

T- (807) 767-4443 Ext 223/E-amanda@firedogpr.com


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