Dental marketing essentials: Your website must include these pages

Online presence is a must for any business in the current scenario. Medical professions like dentistry are increasingly relying on good websites and an effective social media presence to ensure that their brand remains accessible and trustworthy for the patients. Renowned marketers like make sure that their services allow dentists to engage in effective communication and help them to retain their patients despite the ongoing pandemic. Please read the full list here to know how dentists have adapted themselves to hygienic practices to guard themselves and their patients against contracting COVID.

Dentists, however, believe that a well-designed website and an engaging portal can overcome most of the challenges faced by dental professionals. Although it takes quite an investment and time to make online marketing efforts a success, a well-designed website is indeed worth all actions. This article covers an essential aspect of a dental website- the web pages. Here are seven web pages that make up a good dental website.

Seven must-have web pages in a dental website

Since websites are the initial introduction to a dental service, it is vital to make it as informational and attractive as possible. Here are seven inevitable web pages that are a must for any dental website.
About us page- Be genuine with your introduction.
An about us page is the most vital page of a website as they help build a relationship with potential clients. The information is crucial to convey authenticity. Ensure that the about us page consists of a short bio about every dentist working in the institution.

Services page-Describe all the services you offer

Service pages are probably the most accessed information on a dental website. Create content with relevant keywords describing every service offered. Specifying the doctors who perform the services adds to the overall integrity. Also, feed in patient testimonials and procedure photographs as a final touch. Lastly, ensure that a CTA button is added for appointment purposes.

Hospital location and schedule

Although it is ideal to include this information on every page, a dedicated page ensures that patients do not give them a miss. Provide clear information about the location of your hospital and the timings they are open. Do not forget to embed a location map and the contact information of the hospital.

Payment page-Include vital info regarding insurance

The payment page may not be relevant if your hospital provides in-person consultations. However, with lockdowns necessitating online consultations, it is ideal to have a page that guides patients to a trouble-free payment. Also include info regarding insurances accepted in your hospital.

Contact page- include every contact modes on this page

The contact page must include contact information like location, phone numbers, messenger chats, email contacts, and other social media account information to ensure that your patients are guided correctly. The page must also include a contact form that can help the hospital to contact the patients.

Appointment page- Easy scheduling the appointments

The appointment page is probably the best and the most important pages of all. Planning an online meeting can reduce the rush encountered during an in-person consultation. The feature also reduces the hospital’s effort spent in scheduling and managing the rush.

Testimonial page- Adds value to the overall service

People tend to believe what others have to say about service and probably why first-time visitors of a website jump to testimonial pages for reviews and feedback. Trying to include as many reviews, handwritten notes, and video testimonials as possible on your testimonial page!

While the above pages are essential for a great dental website, ensure that your website also includes features like professional & clutter-free design, intuitive navigation, user-friendly CTAs, and high-quality images & videos for a better user experience.

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